Professor Nicolai Tsitsin, a biologist and experimental botanist of the Longevity Institute of the former USSR, studied centenarians in the Caucasus mountains of Georgia and discovered many Georgians living past 100 years and up to 150 years were beekeepers who eat raw, unprocessed honey with high concentrations of pollen. He attributed this longevity to the action of pollen, and concluded that, taken regularly, pollen will prolong the human lifespan considerably.

Now, pollen is eaten by millions of health-conscious people worldwide. Many international and Olympic athletes from all over the world also eat pollen.